Entrepreneurial Innovation at Google

Alberto Savoia and Patrick Copeland, Google

To fully realize its innovation potential, Google encourages all of its employees to think and act like entrepreneurs.

Large organizations have enormous innovation potential at their disposal. However, the innovation actually realized in successful products and services is usually only a small fraction of that potential. The amount and type of innovation a company achieves are directly related to the way it approaches, fosters, selects, and funds innovation efforts. To maximize innovation and avoid the dilemmas that mature companies face, Google complements the time-proven model of topdown innovation with its own brand of entrepreneurial innovation.